As customer needs change, there is a need or constant changes in marketing strategies. You need to keep up with your customer’s spending habits and come up with ways of attracting a new customer base, and that means you need to be in constant communication with them. Although most people prefer to use email communication, SMS is slowly gaining popularity as the most effective method of marketing. This is attributed to the several advantages of the service, which includes instant communication and eco-friendliness. The increase in demand has led to more development of SMS apps and tools such as Textedly. With this, you can now find a suitable tool for your business needs easily. Some of the reasons why you might want to get a text message marketing service include:
Direct and immediate communication
Studies have shown that, on average, 95% of people read SMSs within 15 minutes it is delivered. This shows that platforms like Textedly can give you instant access to your customers and help you pass your message across effectively. With this, you can increase your sales and subsequently, profitability greatly within a short time frame. When used with other marketing channels like email marketing, you can double your return on investment.
Simple integration with other systems
SMS marketing systems can be used together with other systems to increase results. Even though you can still increase your sales by using the systems on their own, using them with others like email marketing systems can increase your demographic and widen the customer base. SMS can also come in handy where other systems like social media fail. For instance, the systems can be used to provide customer support in cases where social media cannot be applied. They can also serve as reminders in cases where email marketing has been applied.
Improved customer interaction
Customer feedback is always crucial in driving businesses to success because it shows you how customers are responding to your products and services. The best way of getting such feedback is through SMS marketing services that get you an instant response. Studies have shown that over 30% of consumers respond to text messages within 5 minutes of receiving them. If you are a service provider like a dentist or hairdresser, then your results will be better. Many customers are liking the idea of engaging with their service providers through SMS platforms like Textedly than other mediums.
Simplified monitoring and tracking
When monitoring SMS interaction, you compare the delivery reports with the responses you get, which is a lot easier than other marketing methods. This makes it easier to create targeted campaigns and create a better understanding of customers.